Create better connections
with your customers.
Engage customers with the content they want and need.
We believe relevance paves the way to
greater customer engagement. Our robust
multichannel marketing campaigns for HCPs
and patients drive sustainable growth by
delivering the most relevant content, to the
right customers, at the right time.
We reveal insight
you can act on
Better insight leads to better planning.
We generate data-driven insight that
fuels ongoing planning and multichannel
analytics e;orts, giving our clients the
tools to understand and segment their
audience, track marketing performance
and grow engagement.
We help marketers maximize relevance
Backstage® is a fully managed cloud-based software as a service built to meet the
needs of the pharma industry. It provides all the technical capabilities required to
execute multichannel marketing based on HCP and patient insight.
Dashboards Target Clarity® advanced
audience selection tool
Backstage® Duet insight
discovery and planning tool
• Consolidates HCP/
• 360º view of customers
• Automated campaigns
• Powered by Marketo®
• Scalable, responsive
• Features built for HCP/
• Shares data between
Veeva iRep and
• Gives Sales
• Tailors multichannel
campaigns to customer
• Comprehensive view of
customer interactions with
• Ranges from aggregate
channels to individually