HEALTHCARE COMMUNICATIONS AGENCIES
OLD BRAND GET ITS SECOND WIND
When people with COPD use ATROVENT HFA correctly,
they breathe better. But many don’t — and instead of realizing
their mistake, they just think ATROVENT doesn’t work. And too
few people were reaping the respiratory rewards of treatment.
Patients simply weren’t puffing enough. While it takes 4 daily
doses to feel the full effects, some patients were only puffing
1 or 2 times a day. So we set out to find a way to keep patients
on top of their treatment by reminding them to puff… again.
We created the Puffagins, a clan of cloud-like characters who prompt
patients to puff throughout the day. By choosing 4 Puffagins that
represent different times of the day, ATROVENT users can now design a
customized dosing routine that’s easy to remember and fits in their routine.
Patients receive a a prescription
for ATROVEN T that drives them
Patients visit Atrovent.com
to meet the Puffagins
They create their daily
puffing plan, and…
Stick to their customized
schedule with 4 Puffagins
HIT THE HAY
YOU’VE GOT MAIL
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AN IDEA AND
A PROJECTION OF THE
BRAND INTO A MORE
The Golden Ratio is a number used by artists, architects,
designs. This concept is symbolic of the harmonious
relationship that exists between the science community
and creative advertising.
Volume 36, Number 2 • April 2017 • medadnews.com $10