ourage. It’s a trait many
agencies say they have, but
McCann HumanCare lives
and breathes it,” executives at this agency declare.
Agency leaders say its “deeply ingrained
bravery” contributed to “spectacular”
growth in 2015.
“McCann HumanCare is all about de-
veloping ideas that solve the toughest
challenges for the health and wellness of
brands and people,” executives say. Ac-
cording to Auge Reichenberg, executive
VP, executive creative director, “What
keeps our clients up at night gets McCann
HumanCare up in the morning.”
McCann HumanCare increased its rev-
enue 44 percent in 2015. Leadership says
this was accomplished through the addi-
tion of several new brands and expanded
relationships with existing clients.
Most important in 2015, McCann HumanCare’s roster continued to expand
to include numerous OTC and wellness
products, digital health engagements,
and nutrition assignments.
Under President Leo Tarkovsky’s leadership, the agency has reached its highest revenue levels since being founded
in 2003, executives say. According to its
leaders, McCann HumanCare has become a leader in consumer health and
wellness communications agencies, with
the robust client roster to prove it.
“Our diverse range of clients is begin-
ning to reflect the amazing richness of
what the wellness category has become in
this country,” Tarkovsky says.
In 2015, McCann HumanCare added sev-
eral new clients to its roster from multiple
companies, including Bayer, Ferring
Pharmaceuticals, Janssen, and Nestlé
Infant Nutrition. According to Andrew
Chamlin, chief marketing officer, “Mc-
Cann HumanCare’s uncovering of rich
insights, creative flair, and integration
with other McCann Health agencies paid
dividends several times over.”
One example of such integration is the
win of the Bayer women’s health fran-
chise global portfolio, executives say. This
new assignment was the result of a joint
effort with McCann Healthcare, a sister
HCP agency within the McCann Health
Network, and Weber Shandwick in PR.
The assignment includes supporting ex-
isting products and launching new ones.
“One of HumanCare’s creative people
has a T-shirt that reads ‘Plays well with
others,’ which is an appropriate, if slightly ratty, nod to their integration capabilities,’” executives say.
Also in partnership with McCann
Healthcare, McCann HumanCare won a
strategic assignment for Nestlé’s Infant
Nutrition brand Gerber Good Start.
This assignment’s goal will be to educate
institutional influencers on the benefit of
Gerber’s unique formulation for atopic
dermatitis, executives say.
Ferring Pharmaceuticals awarded Mc-
Cann HumanCare the AOR assignment
for Cervadil, a product indicated for
ripening of the cervix in pregnant wom-
en who are at or near time of delivery. An
integrated campaign is in development.
In addition to adding to its client roster,
in 2015 McCann HumanCare brought
various new campaigns to market. For the
agency’s Rx clients, in-market programs
were launched for Merck’s Ragwitek
and Grastek, Takeda/Lundbeck’s
Brintellix, and a significant disease
awareness campaign for Novartis.
As led by Gary Chu, executive VP ex-
ecutive, account director on behalf of
Novartis, McCann HumanCare launched
a new disease awareness campaign – a
multichannel initiative for chronic heart
failure patients. Also under Chu’s lead-
ership, McCann HumanCare brought a
new launch campaign to market for Mer-
ck’s Ragwitek. This unique immunother-
apy allergy treatment required pointed
messaging to motivate patients to treat
their ragweed allergies proactively.
Additionally, within the Rx arena, McCann HumanCare launched a new campaign for Brintellix, a novel compound
for major depressive disorder jointly
marketed by Takeda Pharmaceutical Co.
and Lundbeck. Erica Yahr, executive VP,
strategy director, says, “This campaign
brought to market an important insight
for longstanding sufferers and motivated
622 Third Avenue
New York, NY 10017
(left to right) Jonathan Schechter, senior VP, finance director; Leo Tarkovsky, president; Erica Yahr,
executive VP executive strategy director; Andrew Chamlin, chief marketing officer; Sara Grubel,
director human resources; Auge Reichenberg, executive VP executive creative director; Gary Chu,
executive VP director account management
The year’s accomplishments
Best Nonbranded Campaign
Best Consumer Campaign
Active business clients
BRANDS BY 2015 SALES
Brand-product accounts held
Point of Care 10%
Point of Purchase 5%
Bausch & Lomb
United States Postal Service