Vision loss affects your members on a number of levels. In addition to lost wages and increased
need for services, they may also experience physical, emotional, and social burdens.1, 2
References: 1. Centers for Disease Control and Prevention. The State of Vision, Aging, and Public
Health in America. Atlanta, GA: US Department of Health and Human Services; 2011.
Blindness. Cost of vision problems. Costs. http://costofvision.preventblindness.org/costs. Published
2013. Accessed May 8, 2015.
The Bloc, Regeneron: Driving Member Activation
In support of Regeneron’s program for diabetic patients, The Bloc developed an account director
burden of disease presentation that included a full description of the HEDIS measure and the
average health plan score. The agency also developed a case manager toolkit in collaboration
with the Commission for Case Manager Certification to help educate case managers, and provide
important information about dilated eye exams to patients.
Area 23, The Silent Era
Using the motif of the silent era of cinema, this campaign demonstrated, in a memorable and
impactful way, that the days of staying quiet about prostate cancer are a relic of the past.
GSW, Sexy Men of Technology
The technology industry is made up of about 75 percent men, most of whom do not do the best
job of taking care of themselves. GSW sought to exploit this fact in a fun, memorable way that
encouraged men to do something about their health.
BEST PHILANTHROPIC CAMPAIGN
BEST MANAGED MARKETS CAMPAIGN
BEST INTERACTIVE PATIENT CAMPAIGN
Area 23, N=You
To show doctors that making lifestyle changes for diabetes is harder than it
looks, Area 23 set up cameras at the ADA Congress and presented doctors
with two key choices: Brownies versus Veggies and Escalator versus Stairs.
BEST INTERACTIVE PHYSICIAN CAMPAIGN
WHAT IS PRADAXA?
PRADAXA is a prescription blood thinner medicine that lowers the chance
of blood clots forming in your body. PRADAXA is used to:
• reduce the risk of stroke and blood clots in people who have a medical condition
called atrial fibrillation not caused by a heart valve problem. With atrial fibrillation,
part of the heart does not beat the way it should. This can lead to blood clots
forming and increase your risk of a stroke.
• treat blood clots in the veins of your legs (deep vein thrombosis) or lungs
(pulmonary embolism) and reduce the risk of them occurring again.
PRADAXA is not for use in people with artificial (prosthetic) heart valves.
IMPORTANT SAFETY INFORMATION ABOUT PRADAXA
For people taking PRADAXA for atrial fibrillation: Do not stop taking PRADAXA
without talking to the doctor who prescribes it for you. Stopping PRADAXA
increases your risk of having a stroke. PRADAXA may need to be stopped prior
to surgery or a medical or dental procedure. Your doctor will tell you when you should
stop taking PRADAXA and when you may start taking it again. If you have to stop taking
PRADAXA, your doctor may prescribe another medicine to help prevent a blood clot
PRADAXA can cause bleeding which can be serious and sometimes lead to death.
Don’t take PRADAXA if you:
• currently have abnormal bleeding;
• have ever had an allergic reaction to it;
• have had or plan to have a valve in your heart replaced
Your risk of bleeding with PRADAXA may be higher if you:
• are 75 years old or older
• have kidney problems
• have stomach or intestine bleeding that is recent or keeps coming back
or you have a stomach ulcer
• take other medicines that increase your risk of bleeding, like aspirin products,
non-steroidal anti-inflammatory drugs (NSAIDs) and blood thinners
• have kidney problems and take dronedarone (Multaq®) or ketoconazole tablets (Nizoral®)
Call your doctor or seek immediate medical care if you have any of the following
signs or symptoms of bleeding:
• any unexpected, severe, or uncontrollable bleeding; or bleeding that lasts a long time
• unusual or unexpected bruising
• coughing up or vomiting blood; or vomit that looks like coffee grounds
• pink or brown urine; red or black stools (looks like tar)
• unexpected pain, swelling, or joint pain
• headaches and feeling dizzy or weak
Spinal or epidural blood clots (hematoma). People who take PRADAXA and have
medicine injected into their spinal and epidural area, or have a spinal puncture have a
risk of forming a blood clot that can cause long-term or permanent loss of the ability to
move (paralysis). Your risk of developing a spinal or epidural blood clot is higher if:
• a thin tube called an epidural catheter is placed in your back to give you certain medicine
• you take NSAIDs or a medicine to prevent blood from clotting
• you have a history of difficult or repeated epidural or spinal punctures
• you have a history of problems with your spine or have had surgery on your spine.
If you take PRADAXA and receive spinal anesthesia or have a spinal puncture, your
doctor should watch you closely for symptoms of spinal or epidural blood clots. Tell your
doctor right away if you have back pain, tingling, numbness, muscle weakness (especially
in your legs and feet), loss of control of the bowels or bladder (incontinence).
Take PRADAXA exactly as prescribed. It is important to tell your doctors about
all medicines (prescription and over-the-counter), vitamins, and supplements
you take. Some medicines may affect the way PRADAXA works.
PRADAXA can cause indigestion, stomach upset or burning, and stomach pain.
You are encouraged to report negative side effects of prescription drugs to the FDA.
Visit www.fda.gov/medwatch or call 1-800-FDA-1088.
Please see more detailed Medication Guide on next page.
Ask your doctor about PRADAXA, and visit PRADAXA.com to learn more.
Only PRADAXA lowers your risk of stroke
better than warfarin and, like warfarin,
has a specific reversal treatment.
DON’T JUST GO WITH THE FLOW.
GO WITH PRADAXA.
Sign up for the PRADAXA Savings Card and pay as little as $0 a month for a full year.
For more information or help paying for your medication, call 1-855-423-6776 or visit PRADAXA.com.
*Visit PRADAXA.com for eligibility, terms, and conditions. PC-PX-0195-CONS
If you have AFib (atrial fibrillation) not caused by a heart valve problem
GSW, Pradaxa “Redfish”
Using a little Redfish to represent a blood cell, GSW set out to show
patients exactly what was happening in their bodies, how a stroke can
occur, and how Pradaxa can help.
BEST CONSUMER CAMPAIGN