history and future as an innovator in respiratory medicine, executives say.
According to agency leaders, in 2015
Giant took center stage in regard to the
evolution of the healthcare industry,
multichannel marketing, branding, and
user-centric design. Thought leadership
events included a keynote at VMWare on
Design of the User Experience in Healthcare and a sold-out event with Rock-Health and XXinHealth on ReDesigning Healthcare. Several Giant executives
took the stage at industry events on the
topics of patient communities in cancer
immunotherapy, as well as at events in
partnership with Veeva. Giant sponsored
and led workshops with the HBA on Using Storytelling to Strengthen a Brand’s
Impact. Executives say Giant ended
the year with a successful hackathon at
TEDMED for the Novartis Digital Acceleration Lab, a new global entity with
the mission of identifying and leveraging
broader industry partnerships dedicated
to advancement of patient outcomes.
Giant added talent across all departments and all areas of expertise in 2015.
Notable additions to the Giant senior
leadership team include: Larry Carin-gi, director, new business development;
Kyle Ingham, VP, management supervisor; Kelle Martin, controller; Jeffery
Nemy, chief financial officer; and Brian
Soldo, senior UX lead. The agency also
promoted Kristine Ellis, Vanya Akraboff,
Janet Vennari, Van Eiseman, and V.A.
Lopes to the senior VP level.
Giant work was recognized by many
industry award shows in 2015, including The Globals, the Rx Club, MM&M,
According to its leaders, Giant has been
unique in its ability to bring best-in
class strategy and creative to all facets of
healthcare marketing – whether brand
or digital AOR, targeting HCP and patient audiences. In 2015, Giant continued
its evolution by defining future AOR best
practices through an expanded focus on
cross-channel, customer engagement
with the goal of building and sustaining
adoption across audience journeys, executives say.
“Through a continuous and deep im-
mersion in varied data sources creating
insight-driven measurement reports,
Giant continuously enhances communi-
cations to enhance efficiencies and drive
customer engagement,” executives say.
“By grounding the process in analytics
and innovation, Giant informs and en-
gages every link in the communications
chain, and flawlessly executes bigger and
Giant is forecasting double-digit growth
in 2016, and expects that growth to come
from both new and existing client part-
nerships, according to agency leaders.
“A key differentiator and a core com-
ponent of Giant’s growth is marketing
innovation,” executives say. “Where
many agencies have focus on technol-
ogy as the innovation deliverable, Giant
has put together a team of innovative
thinkers, med-sci minds, strategists,
creatives, and data experts to focus
on ideas and thinking that break the
marketing mold no matter the medi-
um. The proof-of-concept was solidly
demonstrated in 2015, and as the agen-
cy moves into 2016 they are expanding
the responsibilities of this team to cov-
er each and every Giant client and new
Giant has always made it a priority to
give back to organizations close to its
staff and clients, agency leaders say.
The agency is a proud supporter of multiple charities, and active with a host of
national and local organizations, including One Warm Coat, Family Giving
Tree, SF Firefighters, The Leukemia and
Lymphoma Society, Give Forward, and
Giants are smart, funny, and brave. Giants make
fabulous teammates. Giants are always a step
ahead of the competition.
If you want to take a Giant leap forward in your
career, let’s talk. We’re hiring in San Francisco
Contact Evaleen Harris at (415) 230-6895
Structure and services offered