Over the years, Area 23 has built a name on its courage to challenge the status quo, its relentless
drive to stay ahead of the curve, and its track record of pushing clients out of their
comfort zone and into the spotlight.
MOST ADMIRED AGENCY
With an idea that nodded to the Sovaldi campaign of “Advancing what’s possible,” the new
Harvoni campaign was at once empowering and activating; it asked healthcare professionals
to be the one to change what is possible – be the one to cure patients with the
single-tablet regimen Harvoni.
A modern-day salon and exciting alternative to traditional industry conferences, MUSE unites the
worlds of science, art, and technology to inspire and connect business professionals in a way that
is as inspirational as the advances that technology has been making in health.
BEST LAUNCH CAMPAIGN
BEST SELF;PROMOTION CAMPAIGN
Area 23, Never Stop Improving
This campaign celebrates BD’s ceaseless commitment to always seeking innovative
solutions that make a difference in the lives of the customers and patients the
BEST MEDICAL DEVICE CAMPAIGN
Juice Pharma Worldwide, Level With Me
Understanding the relationship between factor levels and activity levels is critical.
This poster boldly raises the issue in the exam room and provides an opportunity
for patients and HCPs to discuss this topic together.
LEVEL WITH ME
IF YOU HAVE HEMOPHILIA, ARE YOUR
FACTOR LEVELS REALLY KEEPING UP
WITH YOUR ACTIVITY LEVELS?
Personalize your treatment Engage your treatment team
Keep infusing as directed
TALK TO YOUR TREATMENT TEAM ABOUT YOUR
FACTOR AND ACTIVITY LEVELS, TODAY.
Ask your treatment team
if your factor levels align with
your activity levels
HEM748504-01 ©2015PfizerInc. Allrightsreserved. PrintedinUSA/June2015
BEST POINT;OF;CARE CAMPAIGN