McCann HumanCare, Keep It Pumping
This campaign is designed to shake viewers out of their complacency regarding
heart failure by providing a visceral reminder of what it can do.
Area 23, Alecensa “Go Beyond Barriers”
Using the powerful yet simple image of sharks forging through water onto dry land, the Alecensa
campaign quickly communicates the product’s ability to go everywhere and get to
BEST NONBRANDED CAMPAIGN BEST PROFESSIONAL CAMPAIGN
When asked for the secret to the agency’s growth, Co-Managing Director Renee Mellas replied,
“It’s not complicated. We do world-class work for our clients and manage their business as if it
were our own.”
MOST CREATIVE AGENC Y
Harrison and Star, MS App
Harrison and Star partnered pro bono with neurologist Stephen Krieger, M.D., to develop a
new model of MS disease course for educational purposes. Dr. Krieger’s novel hypothesis maps
disability accumulation to patients’ underlying disease topography. Harrison and Star created a
customizable app using gaming technology to dynamically simulate MS disease
activity and progression.
Abelson Taylor, HCB Health, and Juice Pharma Worldwide
Juice Pharma’s Robert Palmer and Alec Pollak were organizers and speakers at the MIT HackMed
Health House at SXSW Health and MedTech 2016 – along with partners Mark Bard of the Digital
Health Coalition and fellow independent agency collaborators Abelson Taylor and HCB Health.