hosting a panel discussion on the health and
wellness implications of sedentary lifestyles,
particularly how people can harness digital to
make positive changes for more active lives.
;e agency’s focus on using emerging tech
and digital to help people proactively lead longer, healthier lives also translated into speaking
engagements at Ad:Tech New York, Silvers
Summit at CES and Digital Health Summers
Summit, and articles in Forbes, Fast Company
and ;e Agency Post.
In addition, Saatchi & Saatchi Wellness
extended this legacy of thought leadership
in creative circles, with honors from some of
the industry’s most revered award shows. ;e
agency, along with Chattem, earned a Gold
MM&M Award for Best Branded Website for
Consumers for its work on Allegra.com. It was
also a ;nalist in the Best Corporate Marketing
Campaign category for the American Heart
Association and “Go Red for Women,” and
in Best TV Advertising Campaign for
AstraZeneca’s ‘“Doctor Doing Your Job’ (DDYJ)
TV Campaign” (Nexium). Saatchi & Saatchi
Wellness was awarded three Silver trophies
from the W3 Awards; the Best Micro Film at
the 2014 One Screen Film Festival for its work
for Crossroads Community Services at St.
Bart’s; the 55th annual Communication Arts
annual illustration competition; and was a ;-
nalist for Best Branded TV Campaign (Large
Brand) for Nexium.
STRUCTURE AND SERVICES
;is positive momentum is the result of the
company sticking to its plan to di;erentiate itself in the health and wellness” space – de;ned
by the agency as brands or businesses that want
to do more to support the wellness and happiness of their consumers.
Executives say today, the world starts with
digital, and the agency’s growth in this area has
been key to performance. But agency leaders
know that digital is only as powerful as the con-
tent behind it, which engages consumers and
produces the data and technologies that drive
even better performance. To this end, agency
teams integrate data and analytics, strategic in-
sights, content creation, and back-end digital
production into its cross-functional teams.
Virtually all of Saatchi & Saatchi Well-
ness’ clients hire them to do more than just
traditional advertising. ;e agency strives
to recruit a di;erentiated talent base that is
pro;cient in three areas: digital, relationship
management, and traditional advertising.
Whether its sta; arrives with this skill set or
gets trained to work across disciplines, Saatchi
& Saatchi Wellness is able to deliver clients
smart, cross-platform solutions that drive
measurable growth, executives say.
“Saatchi & Saatchi Wellness’ goal is being its
clients’ best supplier, regardless of category, be-
cause the agency believes better service creates
an environment that o;ers sharper thinking
and better work,” agency leaders say.
;e agency meets this goal by ;elding its
own client surveys outside of regular client
reviews – and sharing the ;ndings with each
client – as well as placing a premium on delivering innovative thinking outside of the rigors
of day-to-day projects.
;e agency’s 2014 plan is to continue to
build the agency’s position in leading Rx and
healthcare brands, with a strong emphasis on
digital and RM solutions. Saatchi & Saatchi
Wellness will also seek to strengthen its roster
in the broader categories – from retail to hospitality to petcare and more – that want to do
more to support their customers’ health and
Saatchi & Saatchi Wellness continues its involvement in a wide array of philanthropic
e;orts, ranging from fundraising for the
American Heart Association, branding work
for Read Ahead, a New York–based literacy/
mentoring organization, and the Child Center
;e agency has made its pro bono work for
Crossroads Community Services an agency-wide philanthropic e;ort.
Combining its role in local charities with a
passion for maintaining an active lifestyle, Saatchi & Saatchi Wellness sta; also participated
in the Wall Street Run & Heart Walk to raise
the awareness of heart disease and stroke prevention. MEDADNEWS
With how-to videos, dynamic infographics, and segmented content, the Website to launch Nasacort nasal
allergy spray asked people to rethink their allergies.
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