launched Epaned in pediatric hypertension
for Silvergate, and relaunched Gralise in
neuropathic pain for Depomed.
With all of the new brands and partnerships, Giant’s growth and success was also
fueled by key initiatives for several mainstay
client partners. Giant played an instrumental
role in helping partners Astellas and
Medivation establish Xtandi in its ;rst full year in
the highly competitive prostate cancer market. Giant oversaw a record growth year for
Lucentis, marketed for multiple indications
by Genentech, and also developed a multimedia DTC campaign aimed at preventing vision
loss from diabetes. ;e agency delivered on
many integrated brand initiatives for Gilead
Sciences’ Ranexa, Amgen’s GCS-F franchise
(and newly acquired Onyx Pharmaceuticals),
Actelion’s PAH franchise, and Neutrogena’s
line of professionally promoted dermatologics.
Giant added talent across all departments
and all areas of expertise in 2013 and during early 2014. Notable additions to the Giant senior leadership team include: Christine
Armstrong, senior VP, managing director,
brand experience; Kevin Stokes, senior VP,
creative director; Van Eiseman, VP, director
of technology; Janet Vennari, VP, management supervisor; Angela Busa, VP, management supervisor; Jodi Alden, VP, management
supervisor; Tara D’Andrea, VP, management
supervisor: and Christina Yu, media director.
In 2013 Giant also promoted Alyse Sukalski,
longtime senior VP of operations, to managing partner.
;is past year, Giant completed an o;ce
expansion in its waterfront building, and has
already begun securing additional space for
future growth. Giant now has on-the-ground
personnel on the East Coast, in Southern
California, and in the Midwest. Management expects its footprint to expand even
more during 2014.
Leadership says Giant’s work was recognized
by all of the major industry award shows in
2013, including ;e Globals, the Rx Club,
MM&M, ;e Webbys, and the Mannys.
STRUCTURE AND SERVICES
Giant is an independent, full-service, and fully integrated agency built around the clients’
business. ;e agency remains horizontally
structured, with every client team sta;ed with
senior-level strategic and creative talent. According to agency leaders, this model ensures
maximum productivity and e;ciency by putting the most experienced people on the front
lines with clients every day.
“As the West Coast’s leading healthcare
;rm, Giant has established itself as a fully integrated agency partner delivering high-end
strategy as well as on-the-ground execution
cross channel, cross platform, and cross audience,” executives note. ;ey add that the
agency is now recognized as an industry leader in Veeva CLM content creation, including custom solutions that maximize the iRep
platform in the ;eld and in the home o;ce.
Giant is currently partnering with many of its
clients, including Astellas, Neutrogena, Shire,
Actelion, AstraZeneca, Seattle Genetics, and
Depomed on Veeva-based programs. ;e
agency has developed a number of ;rst-in-class, custom software products using existing, and soon-to-be-released Veeva platforms.
“2013 was an extraordinary year for Giant, step-
ping to the forefront of industry leadership,” ex-
ecutives say. “Now in its 12th year, Giant fore-
casts signi;cant growth in 2014 with more and
more ground-breaking work being deployed
through digital and interactive channels. ;e
goal for 2014 is to continue to provide client
partners with Giant strategic and creative ideas,
Giant execution, and Giant results.”
Executives say Giant has always contributed
signi;cant time and dollars to causes close to
its sta; and clients. Of special note in 2013
was the agency’s support of the Pulmonary
Hypertension Association, the Scleroderma
Foundation, Autism Speaks, prostate and
testicular cancer initiatives, Make-a-wish,
and the Bay Area Video Coalition. ;e
agency also continued its long-standing
sponsorship and active participation in ;e
Leukemia & Lymphoma Society’s Team in
Training. Giant rounded out a year of giv-
ing by forgoing holiday gifts and instead
producing a Health,
Happiness, and Hope
in 2014 video cam-
paign that included
sizeable donations to
local children’s chari-
ties, including St. Jude
HeartLink, and Boys
and Girls Clubs of San
This campaign for
Genentech was part of an
integrated DTC effort aimed
at preventing vision loss
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Become part of an award-winning agency that now spans both
coasts. To learn more and view a list of open positions, visit
giantagency.com/talent or email Jamie Lee at email@example.com.
Don’t think big. Think Giant.
We’re looking for people who dream GIANT.
Ready to realize GIANT possibilities?
© 2014 Giant Creative/Strategy, LLC.