Novartis wanted to raise awareness of its multiple sclerosis treatment
Gilenya, the first oral treatment for relapsing remitting forms of MS. Patient
interviews showed that many were unsatisfied with their current treatment.
FCB Health also discovered that they are a very vocal bunch and refuse to
be defined by their disease. This helped inform the campaign’s spirit and
rallying cry — “Hey MS, Take This!”
FCB HEALTH – GILENYA
Abelson Taylor brought the company vision statement to life with this poignant
introduction of the new oncology franchise of Teva Pharmaceuticals Inc.
ABELSONTAYLOR – TEVA ONCOLOGY
Knowing the target customer is promotionally sensitive, The CementBloc
built the arresting “Mr. Butt” campaign for Giazo across print, web,
and iPad-based materials, which forced gastroenterologists to confront
unabashed truths about their male UC patients.
CEMENTBLOC – GIAZO
PillCamCrohns.com simulates the high-tech camera pill PillCam SB’s journey
through the human GI tract. As the visitor goes on this fantastic voyage,
interactive scrolling is paired with facts and visuals that are tied to questions
they should ask their doctor.
INTOUCH – PILLCAM