Executives say 13 was a lucky number at Area 23, as 2013 marked its ;fth straight year of double-digit growth.
;e agency forged new relationships with
Boehringer Ingelheim, Lilly, Insmed, and
Roche/Genentech while building business
with long-standing clients. And of course,
with new growth comes new faces. Area 23
welcomed 55 new employees into the family
last year, with key senior hires to bolster its
THE YEAR’S ACCOMPLISHMENTS
Looking out at 2013, management set its
sights on building the agency’s oncology and
DTC portfolio, and executives say Area 23
achieved both of those goals in short order.
GlaxoSmithKline hired the Area 23 team to
handle promotion for its MAGE-A3 targeted
immunotherapy for metastatic melanoma,
and the agency won a hotly contested pitch
for Roche/Genentech’s onartuzumab, a targeted therapy for non-small cell lung cancer.
Recognizing the value of the agency’s global network, Boehringer Ingelheim and Lilly
hired Area 23 for the global launch of their
new long-acting insulin product slated to go
up against market leader Lantus from Sano;.
;is assignment has since grown to include
the U.S. and DTC launches as well.
;e agency struck a new relationship with
Insmed, a biopharma company specializing
in orphan diseases. Area 23 is partnering on
the healthcare professional and DTC launches for an inhaled antibiotic with future indications in cystic ;brosis and nontuberculous
“We started the year strong, and ;n-
(left to right, from top row) Tim Hawkey, Joan Bercovitz, Ryan Perkins, Jill Friedlander, David Adler, Yolanda
Haynesworth, Claudine Wolf, Nick Rhodin, Sara Chadwick, Robb DeFilippis, Kierstin Gray, Chris Bernesby,
Jeff Hack, Gwen Rawlings, Brad Peebles, Judith Britton, Dave De Benedetto, Jen Zeff
622 3rd Avenue, 3rd Floor
New York, NY 10017
BEST PHILANTHROPIC CAMPAIGN
MOST CREATIVE AGENCY
BEST NONBRANDED CAMPAIGN
Account losses 1
Active business clients
BRANDS BY 2013 SALES
Brand-product accounts held
$50 million – $100 million
$100 million – $500 million
$500 million to $1 billion
$1 billion or more
ABOVE: This ad brings awareness to the
reabsorption of glucose and the mechanism of
action of SGLT2. It focuses on being in the moment
of having the disease work against people in ways
physicians may feel unprepared for.
DIGITAL EDITION AVAILABLE AT MEDADNEWS.COM
LEFT: Area 23 joined Movember to ensure its employees were not only aware of
the pressing men’s health issues of the day, but actively helping to change the men’s
health conversation among family, friends, and colleagues. The agency created a
humorous awareness campaign focused on the absence of mustaches from famous
personalities easily identified by their follicular fashion statements.