For McCann Torre Lazur, 2013 was a year of “audacious firsts.” For the first time ever, the agency exceeded 20
new account wins, 12 active launch accounts, and more than 30 percent year-end revenue growth – even more
staggering considering many of the new business wins happened late in the year. At the same time, the agency
reached a global milestone, with 40 percent of revenue driven by outside-U.S. business. Digital revenue more than
doubled in 2013 – another first – with nearly half of MTL’s creative awards coming from interactive engagements.
AGENCY OF THE YEAR