Klick Health has seen a lot of growth and innovation in its 16-year history. But according to agency leadership,
none shine as bright as the collective accomplishments and milestones that have brought
the ;ourishing maverick independent agency to its current spot in the industry.
“We’ve had the year of our lives,” says
Leerom Segal, co-founder and CEO of
Klick. “Our data-driven, people-centric
strategic approach to running our business
paid o; in dividends. It’s what distinguishes
us from other agencies and it’s what drives
THE YEAR’S ACCOMPLISHMENTS
Over the course of the year, Klick Health
grew by more than 37 percent, with revenue reaching over $100 million. ;e year’s
growth was fueled by 11 new digital agency
of record accounts, ;ve new branded agency
of record accounts that are not exclusively
digital, and three new global accounts. Internally, Klick also experienced substantial
growing, increasing its employee roster by
101 new hires – bringing the total number
of sta; to 350 ‘Klicksters’. ;e agency also
opened a new San Francisco-based o;ce,
bringing the company within a stone’s throw
of West Coast biotechnology clients.
Among its innovative o;erings introduced
in 2013, Klick launched its Katalyst Digital
Strategy, Digital Clinical Trial Recruiting,
and Managed Markets Access. ;e Katalyst
campaign showcases how Klick helps clients
develop a robust digital strategy to drive their
business with a captivating, 193-page hardcover book, complete with a state-of-the-art
Welcome Video inside the front cover.
“Far from your average communication
tool, Katalyst received far from average re-
sults,” executives say. According to agency
leaders, the 2,357 copies Klick published
and distributed helped generate hundreds of
calls, dozens of meetings, and several million
dollars in new business.
Likewise, Klick’s work in digital clinical
trial recruiting campaigns have experienced
great initial success with clinical trials expe-
riencing more than 130 percent lift in reg-
Klick executives say the agency’s innovative spirit was also highlighted by the 85
awards it won in 2013, most notably the
Manny Vision Award, the MM&M Agency
of the Year Award, and the PharmaVoice 100
Award for CEO Leerom Segal, who was chosen for the second year in a row. Klick’s management was also recognized with awards for
Best Managed Companies, Best Workplaces
for Woman, and Top 10 Most Admired Corporate Cultures, among others.
Additionally solidifying his role as a key
thought leader, Segal, along with Klick coauthors Aaron Goldstein, Jay Goldman,
and Rahaf Harfoush, penned “;e Decoded Company,” the ;rst book on big data
in the work place. ;e book features eye-opening case studies of progressive companies such as Google, Starbucks, Whole
Foods, UPS, and Klick Health. Subject to
a publishers’ bidding war, a book deal was
ultimately signed with Penguin for publication during February 2014.
Executives say Klick’s culture is at the heart
of the company, as evidenced by the Bring-Your-Pet-To-Work-Day video it ;lmed and
released for the holidays in November 2013.
;e video, at www.klick.com/holiday, fea-
tures Klick employees and more than 30
animals and exotic. ;e video received more
than 26,000 hits and coverage from multiple
media, including Yahoo! Finance, National
Post, and Marketing Magazine.
To further perpetuate a positive, engaging
work culture and recognize employee contributions and achievements, Klick encourages
employees to post ‘Kudos’ on the company’s
internal social media platform. In 2013,
a total of 4,308 Kudos were posted in the
popular peer-recognition program.
Klick also provides employees with
unique opportunities that foster positive
leadership skills. During 2013, sta; were
sent on Leadership Pipeline Development
trips to more than 27 locations, including
Tibet, Kenya, and Hawaii.
Culture additionally extended into Klick’s
hiring practices when the company, known
for its fully stocked ice cream freezer, distributed 785 ice cream bars in New York,
New Jersey, and Philadelphia during September 2013 to give other agency sta;ers “a
taste” of Klick.
“We were thrilled by the response our
guerilla hiring campaign got,” Segal says.
“It introduced Klick to a lot of people and
made them smile. We received hundreds of
business cards and hired a VP-level executive as a result.”
STRUCTURE AND SERVICES
2013 marked Klick’s 16th year of being in-
(left to right) Steve Willer, chief technology officer; Aaron Goldstein, chief operating officer; Leerom Segal, CEO;
Peter Cordy, chairman; Brian O’Donnell, executive VP interactive services
CATEGORY I — AGENCIES WITH INCOME OF MORE THAN $50 MILLION
175 Bloor Street East
Toronto, ON, Canada M4W38
Active business clients
BRANDS BY 2013 SALES
Brand-product accounts held
Digital marketing 100%
Taiho Pharma U.S.A.
UCB Pharmaceuticals USA
Responding to growing interest in how Klick Health has successfully served as an agent of change for its
healthcare clients over the years, the agency’s leaders decided to share their proven data-driven approach to
digital strategy – called Katalyst – with the industry. This was done using a visually captivating, glossy 193-page
hardcover book that walks readers through a Klick strategy engagement and roadmap – and showcases how
the agency helps clients develop a robust digital strategy that will drive their business.
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