2013 was a year of expanding horizons for Digitas Health LifeBrands. Under the leadership of Michael du Toit and Alexandra von Plato, executives say Digitas Health
LifeBrands has become a leading, next generation brand agency working across channels, audiences, and oceans.
THE YEAR’S ACCOMPLISHMENTS
Poised for growth, Digitas Health LifeBrands
continued to build its global and U.S. senior leadership ranks in 2013. In the United States, Digitas
elevated Tim Pantello to managing director/Phila-delphia and Graham Mills to managing director/
New York. Also in New York, Digitas Health
LifeBrands added Scott Tannenbaum as head
of account management for that o;ce. To better serve a growing roster of West Coast pharma
and biotech and focus on expanding its portfolio
to serve Silicon Valley ehealth startups, Digitas
Health LifeBrands also opened a San Francisco
o;ce with Tanya Shepley at the helm.
In London, June Dawson was named Digitas
Health LifeBrands global managing director.
Dawson is working with du Toit, von Plato, and
PHCG Global Group President Ashley Kuchel
to serve global clients and expand the Digitas
Health LifeBrands footprint around the world
with new o;ces in India, Japan, and China.
On the creative front, both Jacqueline Nolan
in New York and Craig Douglass in Philadelphia were named executive creative directors.
Digitas Health LifeBrands also continued to
invest in innovation with the appointment of
Michael Leis as senior VP of social strategy.
;e agency continued to grow and diversify
its client roster in 2013 with 18 account wins.
Along with several new prescription brand wins,
Digitas Health LifeBrands actively pursued and
won engagements spanning the medical device,
diagnostic, over-the-counter, health, information, technology, and wearables categories.
“A full one-third of our wins in 2013 were
integrated consumer/HCP AOR assignments.
We continue to focus on helping our clients take
advantage of change to drive cross channel and
cross audience integration,” du Toit says.
Digitas Health LifeBrands also continued to
deepen its thought leadership through presti-
gious events, speaking engagements and propri-
Now in its ;fth year, the Digitas Health
LifeBrands London-based ;inkDigital conference featured global experts and innovators in
mobile health and mobile marketing.
In New York, Digitas Health LifeBrands
hosted m.2013 (MDOT), its second annual
invitation-only conference on mobile health innovation, which brought together leaders from
gaming, mobile carriers, and health technology.
;is year, the conference marked the release
of Digitas Health LifeBrands’ in-depth mobile research study, “Consumer Mobile Health
Impact Assessment: How the Use of Mobile
Impacts Disease Treatment and ;erapy.” ;e
;rst large-scale quantitative study of its type, its
;ndings continue to spark both media coverage
and marketing strategy in 2014.
Also in 2013, von Plato led the ;rst health-focused Advertising Week panel, “Healthy Brands:
Marketing on the Front Lines of Health & Wellness in America,” as well as a sold-out panel at
CES examining branding in the digital age.
Again during the year, Digitas Health
LifeBrands earned numerous awards across
multiple categories, including gold for DTC
TV, consumer and professional digital, consumer social and consumer print. In a statewide survey conducted by the Pennsylvania
Department of Commerce, Digitas Health
LifeBrands Philadelphia was named among
“;e Best Places to work in Pennsylvania.”
STRUCTURE AND SERVICES
Executives say Digitas Health LifeBrands con-
nects health and wellness brands with peoples’
deep desire to make healthy choices and lead
healthy lives. With o;ces in Philadelphia, New
York City, San Francisco, and London, the agen-
cy takes its mission from four seminal changes.
;ese changes are: a radically changed media
landscape, where digital no longer is a discrete
channel, but in;uences, informs, and infuses
all media; the increasing choice and control
exercised by healthcare professionals and consumers alike; the rapidly growing importance
of health and wellness as personal motivators,
social goods and economic drivers; and the rise
of truly global health brands, with a sharper focus on e;ciency and speed-to-market that they
require, and the changes in organizational structure, processes and culture that they demand for
both brands and their agencies.
“Every healthcare company is focused on becoming more customer-centric,” von Plato says.
“;e key for our clients is to shift the focus of
marketing from creating product-centric advertising to people-centric experiences that can generate measurable value for customers and brands.”
BrandFit is the agency’s framework for aligning a brand’s customer reality – how its customers seek, understand, and solve healthcare issues
– with its business reality – the key business
drivers that de;ne, measure, and ensure success
– with the goal of building brands that ;t optimally into customers’ lives now.
In 2014, Digitas Health LifeBrands will continue
building out its global network, with new o;ces
in the European Union and Asia Paci;c, and its
suite of o;erings, with the aim of driving deeper
integration across audiences, channels, and geography, and delivering greater value to its clients.
Digitas Health LifeBrands continued its commitment to its host cities with community service days. It closed its New York and Philadelphia
o;ces to allow more than 400 employee volunteers to devote a full day to refurbish a high-need,
inner-city public school in each locality.
;e agency also supports individual volunteer activities championed by its employees and
donates space and publicity to a wide range
of charities, including MANNA, AIDS Law
Project, Education Works, Greater Philadelphia
Cares, DesignPhiladelphia, Henry Street Settlement, and Red Hook Revival.
;e agency’s fourth annual Facebook initiative Group, HUG, enlisted the help of more than
1,000 employees, clients, and friends of Digitas
Health LifeBrands to nominate and choose charities to receive a holiday cash donation. MEDADNEWS
(left to right) Timothy Pantello, managing director, Philadelphia; Alexandra von Plato, president and global chief
creative officer, Publicis Healthcare Communications Group; Graham Mills, managing director, New York;
Michael du Toit, president, Publicis Healthcare Communications Group
CATEGORY I — AGENCIES WITH INCOME OF MORE THAN $50 MILLION
100 Penn Square East, 11th Floor
Philadelphia, PA 19107
AGENCY OF THE YEAR, CATEGORY I
Active business clients
Brand agency of record – all channels 75%
Digital media agency of record 15%
Global marketing platforms 10%
Sanofi Connecting Nurses is a global initiative that brings nurses together to spread innovation and share advice
through an international, multi-channel campaign.
A one-of-a-kind cross platform brand experience, UCentral provides patents and caregivers with valuable content
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