gists against a “Simon-says” brain in a trivia
race to stop brain atrophy. Executives say McCann Torre Lazur has infused digital strategy
into every aspect of its o;erings.
For Navicor (see pro;le on page 140), with
initiatives ranging from Web deployment to
personal selling, digital continues to be a key
and expanding expertise for the agency. “We
have fostered relationships with Google and
Microsoft to o;er unique solutions otherwise
not available to clients,” Navicor leaders note.
For Teva Pharmaceutical Industries, Navicor produced a disease education channel on
You Tube, called Mechanisms of Resistance in
Tumors (MERIT) that showcases four unique
For Cadence, Navicor worked with
inVentiv Digital, iQ Labs, and Microsoft to produce a ;rst-in-class interactive visual aid for
the Microsoft Surface Pro.
At Artcraft Health (see pro;le on page 59),
executives say 2014 is focused on substantially
enhancing the agency’s digital portfolio. Exploring the most e;ective, appropriate, and
e;cient use of digital technology is key, while
taking care to deliver the right message to
the right audience, at the right time. Artcraft
Health analyzes communication and education gaps that exist in the patient healthcare
experience and develops both traditional and
digital solutions utilizing its full array of services and expertise to enhance education and
promote compliance and patient empowerment.
“We will continue to expand our digital
solutions and create innovative custom campaigns that drive patient outcomes and solve
health literacy challenges,” says Marc Sirockman, executive VP and general manager.
Executives at Razor;sh Healthware, which
specializes in digital strategies (see pro;le on
page 51), say the agency is a leader in digital
ecosystem thinking and support brands with
enterprise-level solutions. “By being integrative and collaborative at the core, we provide
enterprise or franchise-wide strategy, consulting, platforms, tools and solutions that transcend traditional brand marketing,” they say.
“Razor;sh Healthware delivers value at the
convergence of technology, marketing, and
creative – brought together with expertise in
the healthcare space – which makes us truly
unique,” managers remark. “We think stra-
tegically about our clients’ business problems
and bring them digital ideas that will trans-
form their businesses.”
As part of its future plans, Razor;sh Health-
ware is launching a rotation program for em-
ployees to gain ;rst-hand experience with
emerging technology. ;e immersive program
aims to expand the horizon of understanding
regarding the user perspective, and inspire new
ideas from all segments of the organization.
Developer hackathons for disruptive technol-
ogy will remain an integral part of the agency’s
strategy, with existing plans to host them in
the Google Glass, gami;cation, and augment-
ed reality spaces. Additionally, the agency will
continue to support incubator programs, and
facilitate interactions between new ideas and
the pharmaceutical and healthcare space.
At RevHealth (see pro;le on page 144),
new assignments drove the agency to re-
structure and expand its digital capabilities
to seamlessly integrate digital expertise into
its core suite of services rather than create a
stand-alone department. Executives say this ef-
fort resulted in a substantial increase in digital
productivity, with digital services representing
more than a third of all agency revenue. ;e
digital work was energized by signi;cant new
hires that bring deep experience in digital strat-
egy, creative, execution, and analytics.
“Finding a digital agency that understands
technology is easy, but ;nding a digital agency
that understands physician, patient, and health
care industry requirements and applying them
digitally is a di;erent story,” says Bruce Medd,
At ;e CementBloc (see pro;le on page
64), work expanded in areas of key focus, in-
cluding digital wins for a professional learn-
ing portal for J&J’s DePuy Synthes and being
named digital AOR for GlaxoSmithKline’s
Votrient. ;e agency also rebranded its Con-
vergentTimes.com, which it bills as the ;rst
online forum for emerging innovations in
health and wellness marketing communica-
tions, as HealthwellNext to ensure future focus
on the industry.
;e team at RealityRx (see pro;le on page
142) worked closely with the Celgene brand
team to develop an intuitive advanced app
that enhances the dialogue between multiple
myeloma patients and caregivers. ;e app,
“Tracking My Multiple Myeloma,” is available
for download on Apple and Android devices.
Although its digital capabilities are advanced,
the app’s design is demographically targeted
and age-appropriate, allowing patients to eas-
ily track symptoms, set appointment remind-
ers, and access information pertinent to their
condition. ;is digital tool enables patients to
take a more active role in their healthcare, en-
hancing the value of the pharmaceutical brand,
agency leaders say.
Leaders at MDC Health (see pro;le on page
136) say they are extremely excited about the
Just ask the physicians.
When it comes to uncovering opinion leaders,
Physician Connect doesn’t just rely on desktop
research. By asking healthcare providers to
nominate physicians that influence their treatment
and prescribing decisions, Physician Connect has
successfully helped life sciences brands identify
the right targets to engage.
The real key influencers?
Here’s how to pick them.
Who are your advocates? Find your KOLs.
Cameron Cannon, RN | Account Executive, Physician Connect
(225)361-1563 | firstname.lastname@example.org