Executives say 2013 was a year of transfor- mation for Publicis Healthcare Commu- nications Group (PHCG), which continues its tenure as the world’s largest healthcare
communications agency network. Drawing on
10 years of experience, PHCG honed its go-to-market structure and created a new culture of
“Our transformation provides us a distinct
client advantage, having already garnered new
business from top global companies looking for
innovative marketing capabilities and solutions,”
says Nick Colucci, PHCG president and CEO.
“PHCG was the ;rst health-focused network in
the marketplace that created true connections
across disciplines and geographies. We continue
to provide business solutions for clients as we
help them rede;ne health and wellness.”
THE YEAR’S ACCOMPLISHMENTS
For the third consecutive year, Advertising Age
named PHCG the No. 1 healthcare network,
ranked by U.S. advertising revenue. ;e ranking showcased the strength of cross-collaboration and helped solidify the network’s leadership in integrated marketing solutions. ;e
network also placed among the top 20 digital
PHCG’s transformation helped increase
its global footprint. One of the largest healthcare communications groups in Asia Paci;c,
PHCG acquired UBS Business Solutions, a
leading healthcare agency in China, and became UBS Saatchi & Saatchi Health. Local expertise was driven by Publicis Touchpoint Solutions, which opened a full-service customer
service center in Shanghai.
;e network bene;ted from P;zer’s consolidation of its global Rx and OTC business
to three holding companies, including Publicis
Groupe, with PHCG leading the charge.
According to executives, PHCG agencies
are dedicated to advancing industry knowl-
edge through novel initiatives. Digitas Health
presented results from a study conducted in
partnership with Yahoo! on the “health styles”
of middle-aged women at the Marketing
Health and Wellness to Women Conference.
Saatchi & Saatchi Wellness sparked conversa-
tions about health and wellness via a hub at
Social Media Week, which does not histori-
cally include a health component.
Publicis Touchpoint Solutions released the
third edition of What Physicians Want!, a survey in partnership with Sermo that measures
how well the biopharmaceutical industry is
ful;lling physicians’ needs, including insight
on physician attitudes toward digital and social media.
Network agencies were recognized with
leading industry awards, which executives acknowledge are a nod to PHCG’s ability to connect creative and content in innovative ways.
PHCG received accolades from the Global
Awards for Healthcare Communications,
MM&M Awards, Rx Club Show, PM360
Trailblazer Awards, IPA Best of Health Awards,
MarCom Awards, WebAward Competition,
and the DTC National Advertising Awards.
Executives say a testament to the network’s
new strategy was Colucci’s recognition as
Marketer of the Year at PM360’s Trailblazer
Awards. PHCG Global Group President Sam
Welch was named the publication’s Innovator
of the Year, and Publicis Touchpoint Solutions
President and CEO Rick Keefer continued his
;ve-year tenure as one of the PharmaVOICE
100 most inspiring people in life sciences. Five
of the network’s female employees also achieved
recognition as Rising Stars by the Healthcare
Businesswomen’s Association at the Woman of
the Year Awards.
STRUCTURE AND SERVICES
PHCG o;ers business solutions that integrate
insights, analytics and
creative ideas across services including branding, digital technology
and applications, sales
promotion and message
delivery, medical communications, market
access and media planning, which are tailored
to meet the needs of the
client across brands and
;e network comprises more than 5,000 employees across 12 agency
brands in 11 countries.
Colucci oversees the
network’s global brands:
Digitas Health, Discovery, in-sync, Medicus International, Publicis Life
Brands, Publicis Touchpoint Solutions, Publicis
Health Media, Razor;sh
Healthware, and Saatchi
& Saatchi Health.
Joining Colucci on
the executive leadership
team are Welch and Ashley Kuchel, global
group presidents; Nathalie Le Bos, chief ;-
nancial o;cer; Marjan Panah, chief human
resources o;cer; Alain Sarraf, chief innova-
tion o;cer, and Linda Szyper, chief global
;e agency leadership team includes: Michael du Toit, president, PHCG North America; Alexandra von Plato, president and global
chief creative o;cer, Life Brands Group; Roberto Ascione, president, Razor;sh Healthware; Donald Young, group managing director, Discovery Chicago; Rick Keefer, president,
Publicis Touchpoint Solutions; Matt McNally,
president, Publicis Health Media; Ned Russell,
managing director, Saatchi & Saatchi Health/
Wellness U.S.; Kathy Delaney, global chief
creative o;cer, Saatchi & Saatchi Health and
Wellness; and Janet Winkler, president, in-sync.
In December 2012, the network introduced
Publicis Health Media, which executives say is
the ;rst of its kind to fuse media into a specialized health and wellness practice. ;e new
unit allows PHCG to help clients navigate the
media ecosystem, delivering big media agency
clout in local markets.
Razor;sh Health and Publicis Healthware
International joined forces to become Razor;sh Healthware, already lauded for its unique
outlook on the evolving digital health landscape. Saatchi & Saatchi Healthcare Innovations re;ned its o;erings and became Saatchi
& Saatchi Science, which more accurately
re;ects its expertise in distilling scienti;c and
market data into compelling and creative communications solutions.
Adding a fresh online face to its polished organizational structure, the network launched a
new corporate website, designed by Williams-Labadie, now called Discovery. ;e site received a gold MarCom Award, silver Rx Club
Show Award, and ;nalist designation at the
According to its leaders, PHCG will continue
its forward momentum by re;ning global offerings, ensuring current and future clients continue to shape the health and wellness space.
PHCG will leverage its global connections and
expertise, pioneering creative ways to engage
audiences and achieve measurable outcomes
for its clients.
“For years, we’ve seen the de;nition of
‘healthcare marketing’ broaden and, as an industry, are poised to help patients connect to
healthcare in a way they’ve never been able to,”
predicts Colucci. “As a network, we’re leading
the charge by translating technology and ideas
from other industries to the health and wellness space. ;at’s why you see our leadership
on every stage, from the Consumer Electronics
Show to Ad Week to the American Academy of
Neurology Scienti;c Sessions.”
PHCG dedicates its time to local and national
organizations and causes. PHCG remains a
proud partner of and holds leadership positions
within the American Heart Association, the
Pasteur Foundation, and the Healthcare Businesswomen’s Association (HBA). After Hurricane Sandy distressed the East Coast, PHCG
made a donation to the American Red Cross to
help those a;ected.
Individual agencies also supported organizations within their key disciplines or
locations, including the American Heart Association’s Go Red for Women, Philadelphia
Public Schools, and charities or groups chosen
by employees through creative development
and service. MEDADNEWS
Nick Colucci, president and CEO
1675 Broadway, 8th Floor
New York, NY 10019
Network Agencies in the U.S.