When McCann Health was named Healthcare Agency Network of the Year at the 2013 Global Awards for
creating the world’s best healthcare and wellness
advertising, the network achieved another milestone on its mission, according to executives.
Leaders say the award was testimony to the
strength of the network and the integrity of
its businesses spanning North America, Latin
America, APAC, and Europe – 61 strong agencies in 19 countries.
McCann Health remains the world’s most
connected and in;uential communications
agency system, driving health outcomes for patients and communities, and commercial outcomes for its clients, executives say.
“In taking the words global, network, and
health in their true and broadest meaning, McCann Health has rede;ned the o;er for clients in
the world of health with a leadership view,” says
John Cahill, global CEO of McCann Health.
THE YEAR’S ACCOMPLISHMENTS
Executives say the list of impressive accomplishments continues with more than 118 accolades
including 25 Globals, 30 Rx Club, 12 CLIO
Health, and 13 IPA awards – plus being named
a ;nalist in the Webbys.
“Our creative product shines through,” says
Jeremy Perrott, executive creative director of
McCann Health. “I am excited about what
our people, together with our clients, have
Recognition and ;nancial success went
hand-in-hand for McCann Health this year,
network leaders say.
McCann Torre Lazur (see pro;le on page 84)
reported more than 30 percent revenue growth,
the result of more than 20 new account wins
and 12 launch accounts. Digital revenue more
than doubled in 2013 with more than 40 per-
cent of revenue from ex-U.S. business. Key driv-
ers included increased e;orts on various brands
from AstraZeneca, Boehringer Ingelheim,
GlaxoSmithKline, and Teva. McCann Torre
Lazur also launched a full-service patient en-
gagement practice rooted in behavioral science.
McCann Echo Torre Lazur (see pro;le on
page 80) welcomed new leadership and continued its aggressive revenue growth by more than
20 percent. Eisai awarded the Belviq business,
which represented McCann Echo Torre Lazur’s
;rst agency of record assignment focused on
patients. ;e agency also continued partnering
with Galderma Laboratories, ViiV Healthcare,
Novo Nordisk, EMD Serono and P;zer.
2013 was a year of revitalization for McCann
Regan Campbell Ward (see pro;le on page 82).
;e agency installed a new leadership team
and moved into newly designed space within
McCann Worldgroup headquarters. With
the changes, McCann Regan Campbell Ward
strengthened its partnership with Alexion,
Boehringer Ingelheim, and Millennium.
McCann Managed Markets (see pro;le
on page 133) reported 24 percent revenue
growth through organic growth at long-standing clients such as Genentech and new
business wins at GlaxoSmithKline, Novartis,
AstraZeneca, and Actavis. McCann Managed
Markets continues to expand its portfolio of
business by working collaboratively with McCann Health professional agencies as their
payer marketing partner.
Double Helix, with new CEO Charlie Buckwell of McCann Complete Medical, is positioned well for continued growth. New collaborative opportunities will be leveraged to allow for
expanded o;erings to its respective client bases.
McCann HumanCare continued its partnerships with Boehringer Ingelheim, Eli Lilly,
GlaxoSmithKline, Takeda, Lundbeck, and
Merck. Novartis was added to the roster and
the relationship with Kowa expanded steadily.
In November, new President Leo Tarkovsky was
welcomed, bringing a wealth of Rx and OTC
experience from J. Walter ;ompson.
Using its truly global footprint, connectivity,
and close collaboration, McCann Health has
set out to bring positive change through McCann Global Health to places where it is so
desperately needed, executives say.
STRUCTURE AND SERVICES
Investment in 2013 by McCann Health re;ects change within the healthcare communications landscape with particular markets and
skill sets seeing increasing focus and importance, executives say.
With expanding demand and interest in the
Latin American markets, the local insight and
renowned creative of Preview McCann in Brazil
and AMKHealthcare in Mexico have been immersed into the network.
2013 saw the conclusion of the acquisition of
Medical Media Services. ;e Italian agency is a
leader in the market with a speciality in digital
and medical communications.
McCann Health also joined forces with
Hong Kong-based health communication
agency TT Healthcare to create TT McCann
Health. An energetic agency with a nimble
and advanced approach, it adds to the geographical reach and weight of digital capability
in APAC, management says.
McCann Health’s expanding global capability
embraces more than advertising excellence, executives say, adding that it is a seamlessly integrated
product and service o;ering that incorporates
market research, market access, market shaping,
translational activities, branded communications
to healthcare professionals and consumers, and
public health initiatives for its clients.
According to network leaders, a catalyst for
these capabilities is Amar Urhekar, president
of McCann Health in the Americas. ;is is
a critical region for the McCann Health network, encompassing the United States as well
as Canada and Latin America.
Executives say Urkehar brings global per-
spective and innovative thinking wrapped in
a bold energy to the American business, the
same energy that saw unprecedented growth
in the Asia Paci;c regional network. Under his
leadership, the region grew to 14 o;ces across
9 countries, each with a visionary o;ering. As a
result, McCann Health in the Asia Paci;c was
named Specialized Agency of the Year for the
past four years.
;e full global leadership team of McCann
Health consists of John Cahill, Jeremy Perrott,
and David Bachman, chief ;nance o;cer, each
with overall global responsibility.
Global reach is represented in the three regions by Urkehar; Michel Nakache, executive
VP for Europe; and Mark Worman, executive
VP for APAC. Worman also takes responsibility for marketing in his joint role as global chief
Due to necessity for separation, McCann
Health specialist agencies are led not by geography but by discipline. Charlie Buckwell, CEO,
leads McCann Complete Medical and Double
Helix with Andrew Schirmer, president of McCann Global Health.
With a strengthening in leadership, McCann Health has renewed its commitment to
progress in a continuously evolving healthcare
marketplace, ensuring the growth and vitality
expected of a market leader, executives say.
“In this way, what health means and how
health impacts the lives of people around the
world – be they consumers, patient or healthcare professionals – can be identi;ed in a more
meaningful way,” Cahill notes, adding that
with greater connection and understanding at
a local level, McCann Health can engage in a
more meaningful way globally.
From its pledge in 2012 to provide a substantial and ongoing contribution to charities and
other NGOs working in the global public
health spheres, all McCann Health agencies
are engaged to enhance public health programs that help and improve outcomes for
those who perhaps need it most in the world,
executives say. MEDADNEWS
(left to right) Jeremy Perrott, executive creative director; Amar Urhekar, president of the Americas; John Cahill, CEO
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