2013 was a year of growth and positive change at Maricich Healthcare Commu- nications, according to executives. ;e
agency expanded, won major accounts, launched
powerful campaigns, appointed two vice presidents, and won its share of awards.
THE YEAR’S ACCOMPLISHMENTS
Maricich conducted the agency’s own rebranding, resulting in a completely new Website, revised logo and a unique positioning to re;ect
an expertise with launching and promoting
brands across the healthcare ecosystem – which
includes hospitals, medical groups, payers,
medical device manufacturers, pharmaceutical
companies, and strategic healthcare suppliers.
Many of these companies are working together
in new ways to optimize opportunities brought
by a new era in healthcare delivery, from products and services designed to maximize e;ciencies and outcomes, to a world of healthcare exchanges and accountable healthcare
organizations. “;is unique understanding of
a changing environment allows Maricich to
leverage these challenges into opportunities to
help clients gain market share, while delivering
creative that’s real, emotional and e;ective,” executives say.
Maricich’s 2013 account wins included
Beckman Coulter, Edward Hospital, Elmhurst
Memorial Hospital, and L.A. Care Health
Plan. Campaigns included both b2b trade marketing programs, as well as consumer initiatives,
which have included mass media and community outreach tactics.
According to executives, the agency’s accom-
plishments were many and the creative work
spoke for itself. Maricich won top national
and regional awards last year, and continues to
claim its stake as a creative leader in the health-
care space. ;e agency also developed and de-
signed HealthyClass.com, an online search tool
for patients, caregivers, and those who want to
;nd local educational healthcare classes, events
and support groups. With the addition of great
talent, captivating campaigns, and Maricich’s
expertise with marketing and communicating
brands in the healthcare ecosystem, the agency
is on track for a successful 2014.
STRUCTURE AND SERVICES
Maricich’s account services team is led by two VPs
of client services. Chuck Brauer oversees account
management related to the medical marketplace
– device, pharma, and diagnostics. While holding
senior management positions at Publicis Healthcare Communications, Cochrane Chase, Livingston (Saatchi) and Ruder Finn, he contributed
signi;cantly to the success of A;ymetrix, Johnson
& Johnson, Novartis, and P;zer.
Tracy McCarty oversees account management
within the healthcare space – hospitals, medical
groups, and health plans. McCarty has served
as marketing director for two hospitals, including Hoag Memorial Hospital Presbyterian in
Newport Beach and Akron Children’s Hospitals,
where she was responsible for the marketing and
strategic planning for the opening of new satellite
hospitals for each brand. She is also a registered
nurse, which gives her an additional advantage to
working in this space.
Maricich’s creative team is led by Debbie Karnowsky, who authored, created and led the breakthrough “;rive” campaign for Kaiser Perman-ente, including all print, TV, radio and outdoor
advertising. Advertising Age named Karnowsky
one of the “ 100 Best and Brightest Women in
Advertising.” Her TV advertising work is in the
permanent ;lm collection of MOMA (Museum
of Modern Art) in New York.
Mark Maricich, CEO, heads up the strategic
and planning team. With more than 20 years of
experience in marketing, he has led strategy on
many award winning campaigns. Other departments within the agency include, production,
project management, business development and
the operational sta;.
Executives say the agency o;ers a complete
range of brand development and marketing
communications services for health and medi-
cal clients, from brand strategy to creative and
tactical execution. ;e agency has in-house ca-
pabilities for media, public relations, interactive
development and web management, content
development and social media. Everyone on the
Maricich team has a healthcare or medical back-
ground, enabling the ;rm to communicate with
and for its clients e;ectively.
Executives say the agency has many exciting plans
for the future, which include opening a second
o;ce location for expanded teams. Several strategic partnership tools are on cue for research and
data management for hospitals, as well as marketing automation, funding and logistics. ;e agency is taking all steps necessary to support its goal
of becoming the leading independent healthcare
marketing ;rm in the United States.
Maricich actively supports pro-bone healthcare
causes, as the belief at the agency has always been
to encourage giving and charity by team mem-
bers. According to executives, the agency is fueled
by the company’s ability to elevate and improve
lives through innovative healthcare. MEDADNEWS
Maricich Healthcare Communications is a brand development and marketing communications agency with a
unique expertise in marketing products and services within the healthcare ecosystem. Maricich helps clients shine
in an era of healthcare reform, by turning challenges into opportunities and increasing market share.
marketing medical. communicating care.
18201 McDurmott W., Suite A
Irvine, CA 92614
Brand strategy 20%
Social media 15%
Public relations 5%
Aramark Uniform Services
DermOne Dermatology Centers
L.A. Care Health Plan
UC Irvine Health
DIGITAL EDITION AVAILABLE AT MEDADNEWS.COM
A series of posters addressing various skin conditions
was created to appear in DermOne Dermatology
Center offices throughout the U.S. The posters feature
engaging people representing several demographic
groups and reflecting the essence of the DermOne
brand – Everyone Deserves Healthy Skin.
A messaging and brand strategy highlighting Beckman Coulter’s legacy position in the hematology category was
applied to several marketing collateral elements, including a dynamic eight-page product brochure.