114 • MED AD NEWS APRIL 2014
Executives say Eveo continues to expand the breadth and depth of client relation- ships. ;e agency has been awarded three
new agency of record assignments, with multi-channel strategic and creative leadership across
healthcare professional and consumer programs.
THE YEAR’S ACCOMPLISHMENTS
In 2013, Eveo won ;ve awards for its work,
for a number of innovative mobile, Web, and
Kim Middleton joined Eveo as senior VP,
managing director to head Eveo’s New York of-;ce. Middleton works closely with business and
strategy teams to manage and strengthen client
relationships. She focuses on delivering measurable business results to clients, including helping them examine drivers and barriers to create
relevant and actionable strategies that ultimately
lead to a competitive advantage.
Bob Ellis, former director of client services,
was promoted to chief operating o;cer, and is
now responsible for the daily operation of Eveo.
Over his 20-year career, Ellis has been central
in developing some of the world’s most popular
and valued brands – Saturn, United, Holiday
Inn, Yahoo!, MTV, Wired, Morgan Stanley,
Microsoft, XBox – while leading teams at some
of the most inventive and respected advertising
agencies of our time – Hal Riney & Partners,
Fallon, Black Rocket, and McCann Erickson.
Jim Norwood, former senior controller, was
promoted to chief ;nancial o;cer, and is now
responsible for the organization’s ;nance and accounting operations. Norwood has more than
20 years of experience in agency and technology
businesses, including a former position as Western Region controller for McCann Erickson,
where he managed the consolidated accounting
operations for multiple media agencies.
;e most recent addition to the Eveo team
is Robert Murhamer, quality assurance director. Murhamer has more than 30 years of experience in software development, focusing on
quality assurance for the last 20 years. He has
created quality assurance departments from
scratch and grown to 60+ resources, including
o;shored teams, spearheaded test automation
teams and performance testing teams. Murhamer joins Eveo from Zynga.
STRUCTURE AND SERVICES
Founded in 1999, Eveo is independently owned
by major venture capitalists and led by Founder/
CEO Olivier Zitoun. Eveo is headquartered in San
Francisco with o;ces in New York and London.
Key services include strategy, content, animation, video, interactive, mobile, and iPad solutions.
“Developing a di;erentiated marketing strat-
egy is a key part of our process,” executives say.
“We work closely with our clients to ensure our
initiatives reach the right target audiences with
maximum e;ciency and impact.”
In the area of content, Eveo executives say
the agency’s healthcare experts and medical
writers have the knowledge and experience to
make even the most technical subjects acces-
sible, engaging, and memorable. “You can’t be
persuasive if you don’t speak the language,” the
agency’s leaders say.
To make sure the agency’s animations are a
highly e;ective storytelling medium, in-house
medical writers work with award-winning il-
lustrators and animators to create striking, in-
;uential, scienti;cally accurate imagery to com-
municate drug or device mechanism of action.
Executives say Eveo o;ers a range of digital
video solutions to bring brands to life: docu-
mentaries, testimonials, roundtables, health-
casts, motivational videos, and more.
Eveo’s interactive group strives to engage au-
dience in impactful new ways with exhibit ki-
osks, games, multimedia decks, case studies, e-
detail, digital selling, and more. For the iPhone,
iPad, and Android, Eveo o;ers mobile strategy,
mobile apps, mobile sites, mobile games, SMS/
MMS campaigns, podcasts, and more.
iPad solutions include the iPad digital selling
program vRep, a platform that agency leaders
claim has completely reinvented the way sales
reps engage with physicians and HCPs. “De-
veloped from the ground up, vRep iPad Digital
Selling Platform is high-impact by providing
today’s sales reps with outstanding presentation
abilities, robust feature sets, and fully customiz-
able selling resources,” executives say. “We also
are experienced developers on Veeva, Skura and
Adobe DPS platforms.”
Another iPad platform, which can also be
used on desktops, is Sympozia, which enables
speakers to customize enhanced and multi-
media presentations. Sympozia allows brand
teams to quickly push new content on all
speakers’ devices, to ensure real-time compli-
ance, and comes with a full set of tracking and
Eveo also provides gaming and social media so-
lutions. Eveo creates fully customizable interactive
experiences that can be entertaining as well as ed-
ucational. ;e agency assists clients in enhancing
an online presence by connecting with patients or
HCPs through blogs, online communities, You-
Tube, posts or a tweet, de;ning the appropriate
voice for the brand and how to engage.
With its proprietary tracking and reporting
technologies, Eveo can show clients how their
messaging is being absorbed by their target
audience and measure the e;ectiveness of the
Looking forward, executives plan to continue to
add strategic and creative bench strength, while
the agency’s senior leadership team maintains
hands-on involvement in all aspects of brand
1160 Battery Street, Suite 275
San Francisco, CA 94111
Account losses 1
Active business clients
BRANDS BY 2013 SALES
Brand-product accounts held
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DIGITAL EDITION AVAILABLE AT MEDADNEWS.COM
(clockwise from top left) Bob Ellis, chief operating officer; Bob MacSweeney, senior VP, production; Kim
Middleton, senior VP, managing director; Randey Arnold-Kraft, director of human resources; Olivier Zitoun,
founder/CEO; Jim Norwood, chief financial officer